Paid Media Audit Checklist: What to Check Before Increasing Ad Spend
When campaigns spend without producing, a bigger budget is rarely the first thing to try. Start by checking whether you’re measuring the right outcome, reaching the right people, making a compelling offer, and giving them a clear path to act.
How to Advertise in an Election Year: 2026 Midterm Edition
Political ad spending is projected to hit a record $11.6 billion in 2026, making an already competitive media environment even noisier. Here’s how brands can navigate rising competition, rethink channel mix, protect performance, and avoid blaming the algorithm for every bad week.