Marketing Performance Diagnostic + 90-Day Roadmap
Stop Guessing at What Your Marketing Needs
If you’re spending real money on marketing but still aren’t entirely sure what’s working, what’s wasting money, or what matters for your business, that’s a problem worth solving.
The Marketing Performance Diagnostic takes a close look at the channels driving your marketing investment, identifies what is helping and what has room for improvement, and turns the findings into a prioritized 90-day roadmap, so you know what to focus on next.
Inside the Marketing Performance Diagnostic
You may not need more marketing, but you do need to understand why the marketing you are already paying for is not producing the results you expected.
The Diagnostic is designed for businesses dealing with rising acquisition costs, stalled growth, unclear organic performance, disconnected paid and creative teams, or reports that contain plenty of numbers but very little direction.
It goes deepest into the in-scope paid media platforms, with enough review of creative, organic content, measurement, landing pages, and business context to understand what is happening around them. The exact depth depends on the problem we are trying to solve.
Every diagnostic includes:
A written, evidence-backed assessment of each area reviewed, clearly separating what is working, what could perform better, and what needs to be fixed
A prioritized, directional 90-day roadmap showing what deserves attention first
A live walkthrough and working session to discuss the findings, recommendations, and next steps
An honest recommendation for what kind of support, if any, should come next
The roadmap establishes priorities, sequence, and direction. Detailed campaign builds, media plans, content calendars, technical implementation, and finished operating systems are scoped separately when needed.
-
I review the paid media platforms included in scope, looking at things like objectives, structure, targeting, geography, bidding and optimization, budget allocation, search terms, audiences, creative, landing pages, testing, automation settings, and performance trends.
The goal is to determine whether the campaigns are set up to accomplish what you actually need them to accomplish, where performance is being limited, and whether your budget is being used in a way that makes sense for the business.
-
For most Diagnostics, organic gets a high-level performance and strategy review rather than a full standalone content audit. I look at what the content is meant to accomplish (reach, audience growth, engagement, traffic, leads, sales support, or something else) and whether the current approach appears to be doing that job.
I also look for useful patterns in topics, formats, audience response, and the relationship between organic and paid activity. If organic content is a major part of the problem, we can scope a deeper review.
-
I review the creative and messaging connected to the channels in scope to understand what appears to be helping performance, what may be holding it back, and what is worth testing next.
That may include messaging, hooks, formats, visual patterns, calls to action, offer presentation, creative fatigue, and the connection between the ad or content and what happens afterward. The depth of the creative review depends on the engagement.
-
I do a contextual overview of the measurement and surrounding context needed to interpret performance correctly, including things like platform-level tracking, KPIs, reporting, a light GA4 review, relevant landing pages, and major discrepancies or gaps in the available data.
I also consider the business goals, audience, offer, and customer journey when they materially affect what I’m seeing in the platforms. This is not a technical analytics implementation, website development, CRO, or technical SEO audit; if the findings point to something that needs deeper specialist review, I will tell you what I’m seeing and what kind of expertise you need next.
What Happens Next?
The diagnostic is designed to be useful whether we continue working together or not.
Once the priorities are clear, there are three ways to move forward.
-
You, your internal team, or existing agency uses the findings and 90-day roadmap to guide the work moving forward.
-
We scope a defined implementation project around the most important findings. That may include campaign planning, testing frameworks, reporting improvements, SOPs, workflows, training, or other practical infrastructure.
-
I provide ongoing strategic guidance, help evaluate performance, and selectively step into execution when the work needs another experienced set of hands.
Any continued support is scoped separately based on what the diagnostic uncovered.
Frequently Asked Questions
-
Yes. The diagnostic establishes a shared understanding of the problem before either of us commits to a larger scope of work. It also prevents you from paying for execution before we know whether execution is actually the problem.
-
Absolutely. The findings and 90-day roadmap are designed to be useful whether we continue working together or not. Your internal team or existing agency can take the recommendations and implement them without retaining me.
-
Yes. I can work alongside internal teams, agencies, freelancers, and other specialists. The goal is to give the people doing the work clearer priorities and stronger information, not create an unnecessary turf war.
-
The scope is based on the problem we are trying to solve and the amount of marketing activity that needs to be reviewed to answer it responsibly.
A focused Diagnostic may go deep on a single paid media platform with a quick review of the measurement and landing-page context around it. A broader engagement may include multiple paid channels and additional organic, creative, measurement, or cross-channel analysis.
We will define the exact scope before the engagement begins, but the core methodology and deliverables remain the same.
-
Yes, when it is a good fit. Implementation projects, ongoing strategic guidance, training, and selective execution are scoped separately after the diagnostic.
The recommendations determine what kind of support makes sense. I do not decide what you need before reviewing the work.
-
I work best with established businesses that are already investing in marketing and have enough activity to evaluate.
That may include active paid media, an organic content program, an internal marketing team, outside agency partners, or some unholy combination of all four. I work with businesses in Reno and remotely.
-
No. I assess platform-level tracking, reporting, and whether the available data supports good decisions. I do not certify analytics implementations, audit website code, or perform technical SEO reviews.
If the diagnostic uncovers an issue that requires a specialist, I will identify it and recommend the appropriate next step.
-
The fee depends on the depth and complexity of the review. A single-channel account is a very different project from a business running multiple paid platforms, markets, audiences, creative programs, agency partners, and customer journeys.
After an initial conversation, I’ll recommend the level of review that makes sense for the problem you’re trying to solve and provide a clear proposal outlining what I’ll review, what you’ll receive, the timeline, and the total fee.
Any implementation or ongoing consulting is scoped separately after the Diagnostic if desired.
You Do Not Need to Diagnose the Problem Before You Reach Out.
Tell me what you are trying to accomplish, what you have already tried, and where things keep getting stuck.
I will help you determine what kind of support makes sense. If I do not think I am the right person for the problem, I will tell you that too.