Explore My Services
You Know Your Marketing Should Be Working Better. Let’s Find Out What’s Getting in the Way.
Maybe you need to understand why growth has stalled. Maybe your team needs experienced support to turn good ideas into consistent action. Or maybe you are planning a campaign that has too many moving pieces and no clear throughline yet.
I help businesses identify what is holding their marketing back, decide what deserves attention first, and put the right solution into motion.
We will start by figuring out what the work actually needs.
What I Offer
Different problems require different kinds of support. You may need clarity on what is going wrong, experienced help leading the work, a coordinated plan for an upcoming campaign, stronger internal systems, or a team that feels more confident making marketing decisions.
Choose the situation that sounds most familiar.
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You have campaigns running, reports arriving, and no shortage of opinions about what should happen next. What you need is a clear view of what is actually helping, what is getting in the way, and where your attention will have the greatest impact.
I examine how your paid media, creative, content, measurement, customer journey, and internal processes are working together.
Depending on the engagement, this may include:
• Paid media account and campaign audits
• Channel and budget analysis
• Creative and messaging analysis
• Landing-page and conversion-path review
• Tracking, attribution, and reporting review
• Competitive and market context
• Testing opportunities
• A prioritized growth roadmapYou will leave with clear findings, practical recommendations, and a live working session to help your team put them to use.
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You know important work needs attention, but your team may not have the senior leadership, specialized experience, or capacity to keep everything moving.
I work alongside internal teams, agencies, and freelancers to connect strategy with execution. I can guide the work, take responsibility for specific pieces, or move between both depending on what your business needs.
Ongoing support may include:
• Growth and channel strategy
• Paid media management or oversight
• Campaign and promotion planning
• Budget allocation
• Testing-roadmap development
• Creative direction and feedback
• Performance reporting and analysis
• Agency or vendor collaboration
• Team coaching and decision support
• Selected hands-on executionWe will agree on the priorities, responsibilities, and rhythm of the engagement before the work begins. No manufacturing busywork to make the retainer look full here!
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The launch is on the calendar, but the audience, message, creative, channels, budget, and measurement are still being handled as separate decisions.
I help bring those pieces into one coordinated campaign strategy. This can support a product launch, seasonal promotion, brand campaign, event, or other defined initiative.
Depending on the project, support may include:
• Audience and channel strategy
• Campaign architecture
• Media planning and budget allocation
• Paid media setup and execution
• Creative briefing and direction
• Organic and paid amplification planning
• Creator or partnership integration
• Tracking and measurement planning
• Campaign optimization
• Post-campaign analysisThe goal is a campaign with a clear throughline, rather than several teams announcing the same thing in completely different ways.
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When the entire marketing process lives in one person’s head, growth tends to make everything harder.
I help businesses build the workflows, documentation, and quality-control systems that make marketing easier to manage, delegate, and repeat. The goal is to create enough structure to support good work without turning every campaign into a bureaucratic event.
A systems engagement may include:
• Marketing workflow and process review
• SOP and playbook development
• Campaign planning and launch workflows
• Quality-assurance checklists
• Team roles, ownership, and handoffs
• Creative briefing and approval processes
• Reporting rhythms and decision frameworks
• Client or employee onboarding systems
• Tool and process documentationYou will leave with practical systems built around how your team actually works, along with the documentation and training needed to put them into use.
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You or your team may already be responsible for the work but need stronger skills, clearer frameworks, or more confidence making decisions without outsourcing every question.
I develop practical training for founders, internal teams, and leaders who want to understand both what to do and why it matters.
Possible topics include:
• Paid media strategy and platform fundamentals
• Campaign and launch planning
• Measurement and reporting
• Turning performance data into decisions
• Creative testing and feedback
• Paid and organic integration
• Live account reviews and working sessions
• SOP and playbook developmentYou or your team will leave better equipped to manage the work, troubleshoot problems, and recognize when something is going sideways.
What I Bring to the Table
Frequently Asked Questions
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Yes. Some engagements focus on strategic direction, while others include paid media management, campaign implementation, reporting, systems development, or other hands-on support.
We will define the balance based on what your team can handle internally and where my involvement will create the most value.
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Yes. A marketing audit can be a standalone engagement for businesses that need an experienced outside perspective without committing to ongoing support.
Depending on the scope, I may review your paid media accounts, creative, content, measurement, reporting, budget allocation, and conversion path. You will receive prioritized recommendations, a practical growth roadmap, and a working session to review the findings.
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Absolutely. I can provide strategic leadership, take responsibility for a specific part of the work, or help connect internal teams, agencies, and freelancers around a shared plan.
I have worked from the brand, agency, partnership, and execution sides of marketing, so I am comfortable translating between people who do not always speak the same professional dialect.
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Yes! Training can be designed for an internal marketing team, a founder managing their own growth, or a leader who wants to make more informed decisions when working with agencies and freelancers.
Sessions can cover paid media, campaign planning, measurement, reporting, creative testing, organic and paid integration, or the specific questions currently keeping you up at night.
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My experience spans travel, education, healthcare, ecommerce, technology, consumer brands, and B2B organizations.
I am especially interested in businesses with strong communities or distinct points of view, including authors, publishers, entertainment companies, tabletop and gaming brands, travel businesses, and founder-led companies.
I am based in Reno, Nevada, and work both locally and remotely with businesses and teams across the country.
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Pricing depends on the scope, complexity, timeline, and amount of execution involved. A focused audit, an ongoing paid media engagement, and a multichannel campaign require very different levels of support.
Once I understand what you are trying to accomplish, I will recommend an appropriate engagement and provide a clear scope and fee. You will know what is included before the work begins.
You Do Not Need to Diagnose the Problem Before You Reach Out.
Tell me what you are trying to accomplish, what you have already tried, and where things keep getting stuck.
I will help you determine what kind of support makes sense. If I do not think I am the right person for the problem, I will tell you that too.