Global Strategic Partnerships Manager | Visit California

2025 – Present
Leads Visit California’s Global Leveraged Media Co-Op, overseeing agency, industry partner, and vendor relationships across domestic and international markets. Manages partnership campaigns with brands like Disney, United Airlines, and Expedia, collaborating closely with the executive team and global agencies to shape marketing strategy. Built an integrated paid media reporting system that reduced reporting time by 30% and improved actionable insights across departments.

Director of Performance Marketing | The Abbi Agency

2023 – 2025
Directed paid media strategy and department operations for clients across health, education, and tourism. Restructured workflows to improve data accuracy and collaboration, increasing retention and satisfaction. Generated over 100,000 health insurance enrollments in three months through targeted optimization and performance analysis.

Senior Media Specialist | Colvita Creative

2022 – 2023
Streamlined internal processes and reporting systems to enhance efficiency and client delivery. Mentored team members and optimized inherited digital campaigns, driving exponential ROI growth and improving data transparency.

Senior Digital Media Specialist | Western Governors University

2021 – 2022
Managed a $2M monthly paid media budget across search, social, and video channels, driving an 18% YoY increase in enrollment. Reduced acquisition costs by 50% through data-driven optimization and campaign restructuring.

Media Strategist | The Abbi Agency

2018 – 2021
Developed and executed integrated marketing campaigns across SEM, social, display, and affiliate channels. Led a destination marketing campaign for Goleta, CA that outperformed competitors and earned a Silver Bulldog Award.

Social Media Manager & Content Producer | Johnstone Studios

2016 – 2017
Built and executed a social and content strategy that increased organic traffic by 60% and secured top Google search rankings for competitive keywords.

Earlier Experience

Producer | Sinclair Broadcast Group (2013–2014) — Created, filmed, and edited commercials and promotional content for regional clients, incorporating motion graphics and post-production effects.
Bookseller | Barnes & Noble (2013–2015) — Supported sales, customer engagement, and merchandising for a leading national retailer.
Sales Photographer & Field Trainer | Mom365 (2015) — Captured newborn photography, trained new hires, and exceeded sales goals across multiple locations.
Usher | Lawlor Events Center (2011–2013) — Provided guest support and event operations assistance for large-scale concerts and community events.

Core Expertise

Marketing Strategy · Global Partnerships · Paid Media Leadership · Content Development · Campaign Optimization · Cross-Functional Collaboration · Data Analytics · Brand Storytelling · Team Leadership

Tools & Platforms

Paid Media: Google Ads · Meta · LinkedIn Ads · TikTok · Pinterest · Spotify
Analytics & Optimization: GA4 · Adobe Analytics · Tag Manager · Looker Studio · Tableau · SEMRush · Supermetrics
CRM & Management: HubSpot · Salesforce · Mailchimp · Asana · Sprout Social · Canva
Technical: Excel · Google Sheets (App Script) · Reporting Automation · Data Visualization